Sponsoring
Service description
Sponsoring is an effective way for public administrations to tap into additional resources for projects that are geared towards the common good. Through targeted cooperation with private companies, projects in areas such as education, culture, the environment or sport can be supported - without directly impacting the budget.
Clear framework conditions are essential if sponsorship is to be used responsibly:
- Transparency: All agreements must be documented in a comprehensible manner and communicated publicly.
- Neutrality: The administration remains independent in its decisions and must not be influenced by economic interests.
- Equal treatment: Sponsorship must not justify preferential treatment of individual players.
Professionally managed sponsoring strengthens the innovative power of public institutions and promotes constructive cooperation between administration and business - for the benefit of society.
Applications / Forms